Insights
Practical thinking on technology, AI, cloud, product and marketing for people running businesses.
Business growth
Why positioning comes before promotion
More traffic can't fix an unclear offer. Here's how to sharpen what you say before you spend more on saying it.
Digital marketing
When a press release is worth writing
Press releases can still build credibility, but only when there's real news and a clear audience.
Cloud computing
Five questions to answer before a cloud migration
Successful migrations are decided before the first server moves. Start with these five questions.
Product development
How to scope an MVP that actually tests your idea
An MVP isn't a cheaper version of the full product. It's the smallest thing that answers your riskiest question.
Technology
When custom software makes sense, and when it doesn't
Custom software is a strong tool for the right problem, and an expensive one for the wrong problem. Four questions to ask first.
AI
Where a small business should start with AI
Skip the broad strategy document. Pick one repetitive task, measure it and learn from a small pilot.